Facebook Advertising Optimization Tool
Based on the previous case study where I analyzed my newsfeed, we learned that the majority of ads are retargeting.
Facebook ads are becoming so popular that to keep performance high we need to ...
Read More
It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand.
Like Groove HQ, ...
Read More
What I’m about to show you is an ad element that will change it all. A force to be reckoned with. Almost no one is testing this (most doesn’t even know it exists) which is a shame.
It is the ...
Read More
That 'Save Time & Money' headline on your homepage is lazy-ass messaging. One of the primary reasons? It's too generic. Too clichéd. When every one of your competitors is saying the same thing on ...
Read More
Our websites are everything, and the look and layout of our website is an essential factor in how we brand ourselves as small and medium businesses.
For Wordpress users (which is a large number of ...
Read More
Michelle Phan, the founder of makeup subscription service Ipsy, started her entrepreneurial journey making videos demoing different makeups and showing viewers how to achieve particular ...
Read More
In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and ...
Read More
There’s one thing that gets people to click. They see it in search results. Or they see it on social feeds. And they see it in their email inbox. Pretty much the ONLY thing they see in each place, is ...
Read More
Round 1 of the Great Facebook Ad Showdown was a virtual blood bath between Donald Trump and Ted Cruz.
No love was lost.
In this Round 2 (of 3), we're going to determine (from a marketer's ...
Read More
Yeah... The agency life isn’t easy.
The constant rush. The pressure. Deadlines that keep you awake at night. And clients making demands even the gods themselves wouldn’t attempt to meet…
Yup, ...
Read More