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You are here: Home / Blog / Archives for Conversion Rate Optimization

Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 7 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business? Who knew Al’s Prime Meats had gone global? ...
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Facebook Carousel Ads and Facebook Collection Ads: the Powerhouse Combo

September 17, 2019 7 Comments Animalz

Facebook is an incredibly powerful advertising platform. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also ...
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Snapchat Ads: How To Start and Get Results in a Snap

August 1, 2019 13 Comments Ana Gotter

A couple of years ago, Snapchat ads were expensive, inaccessible for most businesses, and ridiculously priced when compared to similar alternative ad platforms. Thanks to Snap self-service Ads ...
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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

March 26, 2019 9 Comments Animalz

Reaching Instagram's super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is ...
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How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey

February 20, 2019 11 Comments Tory Wenger

Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too. Connecting how people move across devices through the consumer journey is essential to ...
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How To Find The Best Audiences To Target On Facebook

February 5, 2019 4 Comments Paul Fairbrother

Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English? If you don't know at least these basics about your ...
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4 Google Ads Targeting Hacks to Slash CPCs in 2019

January 21, 2019 7 Comments Brad Smith

If you aren’t careful, Google Ads can quickly cost an arm and a leg. If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 9 Comments Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is ...
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Instagram Feed vs Instagram Stories: Which is Best? (a $1,000 Experiment)

September 25, 2018 7 Comments Paul Fairbrother

August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won't disappear after 24 ...
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How To Optimize Your Instagram Account For Shopping (With Examples!)

July 3, 2018 8 Comments Animalz

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform? First, it was quick links to click-through to a brand's website for ...
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