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You are here: Home / Archives for facebook ad best practices

What Kind of Lead Magnet Should You Make?

May 20, 2019 3 Comments Animalz

Lead magnets are the incentives you offer a potential customer in exchange for their contact information. Done right, they're one of the best tools for collecting names and email addresses from ...
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Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

February 7, 2019 7 Comments Paul Fairbrother

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data. The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)

July 10, 2018 90 Comments Animalz

In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads. Today — nearly three years ...
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The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?

June 7, 2018 14 Comments Paul Fairbrother

When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery. Should you go for Conversions? Landing Page Views? Link ...
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Facebook Advertising: 8 Things Your Competitors Can Teach You

August 21, 2017 2 Comments Brad Smith

Ever heard the phrase “you’re one in a million?” Well, you’re literally one in three million on Facebook. Facebook advertising is a big jungle of competitors trying to get their stuff seen over ...
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Facebook Ads Bidding Experiment: Automatic or Manual? The Surprising Winner

July 27, 2017 16 Comments Karola Karlson

When it comes to Facebook ads bidding, marketers have two options: to use automatic bidding or manually set a custom bid. This leaves marketers wondering whether they should set a manual bid or let ...
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The DOs & DON’Ts of Facebook Ads

July 14, 2017 Massimo Chieruzzi

From Zero to Pro. Learn the best practices to create Facebook Ads campaigns that convert. In 45 slides we’ll go from designing killer ads to improving the targeting and the conversion rate!

Facebook Advertising Strategies: 12 Facebook Pay Per Click Ideas for High-ROI Campaigns

June 13, 2017 21 Comments Karola Karlson

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies. Let's start from the beginning. Facebook is a ...
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9 Secrets the Pros Use to Create Great Facebook Ad Copy

May 31, 2017 6 Comments Animalz

Writing great Facebook ad copy, like writing great books (or blog posts), is a craft. David Ogilvy was considered a master of his craft. He understood before anyone else the importance of writing a ...
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