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You are here: Home / Archives for facebook ad best practices

How to Use Emojis in Facebook Ads – Complete Guide

May 30, 2017 13 Comments Karola Karlson

Using emojis in marketing campaigns is like a secret spell  only known to few selected marketers. Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

May 26, 2017 41 Comments Karola Karlson

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a ...
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4 Things You Should Know Before You Start Using Memes on Social Media

May 12, 2017 13 Comments Animalz

Memes are one of the greatest symbols of social media. They're edgy. They're funny. They're easy to iterate on, and every week, a new one pops up. But despite their popularity, it seems like ...
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5 eCommerce Conversion Mistakes Sabotaging Sales

May 5, 2017 1 Comment Brad Smith

‘Customer struggle’ is real. And unfortunately, it’s only getting worse. EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due ...
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Facebook: How to Increase Your Number of Likes

July 19, 2013 9 Comments Kristina Allen

Starting a Facebook Page is easy but growing it into a thriving page with thousands of Likes can be hard. There are five basic ways you can go about increasing your Likes - below we share the pros ...
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How to Set Up a Facebook Suggested Post

June 18, 2013 33 Comments Kristina Allen

Recently we wrote a blog post about how to successfully run a Suggested Post in Facebook’s newsfeed. We covered tips for ensuring you get the most engagement out of your Suggested Post; however, we ...
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HOW TO: Improve Your Facebook Ad Click-Through Rate (CTR)

June 14, 2013 5 Comments Kristina Allen

Earlier today I was browsing questions about Facebook Ads on Quora and came across this one: How Can I Improve the click-through rate (CTR) on Facebook Ads? There are actually a few different ways to ...
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