Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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How To Master Facebook Business Manager (the 2020 Guide)
A lot of small businesses and large alike see Facebook's Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. ...
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How to Get the New Facebook Blueprint Certification
With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own
Facebook Messenger chatbots are one of the fastest-growing and most effective ways to connect with customers.
Since their launch in 2016, bots have helped brands scale the way they interact with ...
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Facebook Ad Scheduling: the Guide Marketers Need
If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides. You can choose where your ad is shown, specify incredibly detailed (or ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google
How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.
Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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Everything You Need to Know About the Facebook Special Ad Category
If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads ...
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How to Nurture Facebook Leads Through Automatic Messenger Bots
Businesses use Facebook as a way to connect with leads and customers, and Messenger is one of the best tools within the platform for building those relationships.
Principally when used together ...
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Facebook Ad Creation: the 5 Steps For a High Performing Ad
If you’ve ever waited in line at the grocery store and seen the people in front of you scroll through their Facebook or Instagram feeds on their phone, you’ll know each post is only glanced at for ...
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