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You are here: Home / Archives for Facebook marketing

The Simple Guide to Understand Facebook Ads Metrics (2020 Update)

January 7, 2020 4 Comments Animalz

If you want to get serious about managing your Facebook ad campaigns now it's time to figure out the Facebook Ads metrics you should be tracking in 2020. The more you’re able to successfully track ...
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17 Amazing Examples of Instagram and Facebook Stories That Convert

November 4, 2019 2 Comments Ana Gotter

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.  Since when ...
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Facebook Marketplace: The Marketer’s Guide

September 9, 2019 37 Comments Animalz

When Facebook Marketplace was introduced in 2016, it was little more than an online garage sale. Instead of buying and selling through user-created Facebook groups, anyone could list a product on ...
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How to Use Facebook Offer Ads to Drive Sales for Your Business

July 2, 2019 4 Comments Animalz

Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them ...
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Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

February 7, 2019 7 Comments Paul Fairbrother

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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5 Top Facebook Ad Campaigns To Boost Your Results in 2019

January 14, 2019 31 Comments Guest Post

Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year? 2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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Facebook Sponsored Posts: Are They Right For Your Business?

November 6, 2018 3 Comments Ana Gotter

If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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Facebook Ads Performance: the 10 Things to Check To Boost your Results (Forever)

November 5, 2018 4 Comments Animalz

Oops, you did it again!! You’ve worked on a new Facebook Ads campaign for weeks. You've spent hours crafting the perfect message and finding the best images for your ad. You've bragged with your boss, ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data. The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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The 16 Best Video Editing Apps You Must Use In 2018

August 15, 2018 64 Comments Ana Gotter

video editing apps

Social videos are convincing, and they resonate with users; this is good news. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media ...
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