The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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Why Your Facebook Advertising ROI Sucks (And How to Fix It)
We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic ...
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How Shop Direct Got 20X ROI Off One Facebook Campaign
In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
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A No BS Guide to Why ‘Engagement’ Matters
There are no tips in this post.
There’s little-to-no mention of tools.
Those have been well covered by many others.
If that’s what you’re looking for, go read: 5 Writing Tricks That Increase ...
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The Marketer’s Guide to Real-time Broadcasting with Facebook Live Video
Using video in social media has been on the rise for quite some time.
Marketers and businesses have been using them to increase engagement and views, which is why you’ll see more videos in your ...
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Classic Sales Techniques That Can Improve Your Facebook Ads
A lot of times when businesses and marketers are developing or researching strategies to improve their ad campaigns, most resources will focus on new features, cutting-edge strategies, and the ...
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