Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes.
We’ve said it before, and we’ll say it again: don’t do it. Buying Facebook likes is ...
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Who’s the Next U.S. President? (Based Only on Facebook Ads). Round 1 – Why Trump Won
It wasn't supposed to end up like this.
Everything was planned in advanced. Variables accounted for. Ducks in a row and what not.
But then He had to go and rip up the script.
Tons of ...
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Advertising with a Serial Killer. 7 Dumb Mistakes Companies Have Made in Their Ads
Ugh…
Mistakes do happen, right?
You rush through a project, make a couple of decisions in haste to get it done, and then…
…a couple of days later wonder what the heck were you ...
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5 Psychological Tricks that Will Make Social Media Followers Trust You, Believe You, and Do Your Bidding
Politicians do it all the time.
So do other public figures.
Heck, even my doctor does it when she wants to make sure I believe her opinion.
What is it? Psychological tricks that influence our ...
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How to Get Started Promoting Your Business on Snapchat
Though Snapchat’s been around for a little while (and we’ve written about it a few times), there’s recently been increased buzz around Snapchat as a marketing tool in the past few months.
With ...
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A No BS Guide to Why ‘Engagement’ Matters
There are no tips in this post.
There’s little-to-no mention of tools.
Those have been well covered by many others.
If that’s what you’re looking for, go read: 5 Writing Tricks That Increase ...
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Connecting with Influencers on Social Media
Social media influencers hold a lot of power; with one quick Facebook status, Tweet, or Snap, they could launch a relatively unknown business or product into the spotlight. Influencers on social media ...
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Twitter’s Ad Quality Score: Everything You Need to Know
Twitter Ads has made some big advances and big changes in the past few years, and their ad quality score is a great example of one of those newer changes we’ve seen that has a positive affect for ...
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Social Media Marketing for Nonprofit Organizations
Working with nonprofit organizations is something I’m very, very passionate about. I volunteer my professional services to two dog rescues as needed, and about a third of my clients are nonprofit ...
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7 Techniques to Create a Hashtag that Boosts your Brand
Hashtags are everywhere, even showing up in the corners of our TV screens when different shows and networks provides us with their pre-determined hashtags to help inspire conversation.
Though ...
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