The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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10 Reasons Your Facebook Ads Are Not Delivering + How to Fix
As a Facebook ad marketer, you love seeing your ads producing real results — so it can be super frustrating when you log into Facebook Ads Manager only to see that your ads are not delivering at ...
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Facebook Ad Sizes and Specs: The 2022 Guide
If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of ...
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Facebook Ads Cost Benchmarks 2022 (Based on $636 million Ad Spend)
One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”
As you’ll soon see, the only true answer is “It depends.”
The truth of the matter is that how ...
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4 Tools to Use Now That Facebook Analytics is Gone
Facebook discontinued the Facebook Analytics tool on June 30, 2021.
The change, announced in April, shocked social media advertisers around the globe, as Facebook Analytics has been helping ...
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Facebook Automated Ads: Everything You Need to Know to Get Started
Good advertising takes time, but maybe not as much as it once did. Technology allows us to streamline nearly every part of marketing, and advertising on social media is no exception. Meet Facebook ...
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The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)
You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling.
It’s not easy ...
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Facebook Ads Reporting 101: 6 Metrics You Should be Tracking
Have you ever looked at an ad campaign and tried to determine whether or not it was worth the money, or worth continuing to run? Understanding how to interpret the metrics available to you through ...
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A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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